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Turning Flowers into Feelings.
Annie Zhang is the Founder and CEO of Sweetie Group, a leading creative gift company based in China. With nearly two decades of experience in preserved flowers and floral gifts, she turned a studio into an international enterprise with factories in Kunming and Yiwu, offices in Beijing, Suzhou, and Tianjin, serving clients in over 50 countries.
Founder & CEO of Sweetie Group
Annie Zhang
״We don’t just sell gifts — we design moments people remember.״
Annie’s philosophy of leadership blends empathy, creativity, and strategic vision. She believes that true leadership lies in understanding — listening to clients, inspiring teams, and shaping products that resonate emotionally.
Innovation & Customer Focus
Customer-First
Annie listens closely to feedback and drives teams to solve real-world problems with practical, elegant solutions.
Supply Chain Excellence
Strengthening global supply for smoother ordering and faster, more reliable delivery across continents.
Ever-evolving Portfolio
Ongoing market research fuels new product development while iterating on timeless classics.
Achievements & Global Recognition
Under Annie’s leadership, Sweetie Group has been recognized by leading market research organizations as one of the outstanding practitioners in the global preserved-flower industry.
Beyond Business — Commitment to Society
Rural Education Charity (Since 2024)
Annie participates in the YTT Candlelight Charity Program, contributing to the establishment of rural school libraries. She visits remote schools every quarter, supporting on-site reading programs and helping organize activities that enrich children’s access to books.
My dream is for Sweetie Group to become a global symbol of beauty, emotion, and timeless love — where every gift we create carries warmth that transcends language.