How to Attract Customers to a Flower Shop？

Annie Zhang
Apr 10
4 min read

Why Do People Go to Flower Shops?

To truly attract customers to a flower shop, we need to start with the most basic question: Why do people even walk into a flower shop?

From what I’ve seen in the flower market over the years, flowers carry emotional weight. People buy them to express love, gratitude, sympathy, celebration, or even apology. Whether it’s Valentine’s Day, a birthday, a funeral, or a surprise date, flowers are still one of the most powerful non-verbal gifts we have.

Many also come to flower shops seeking inspiration. Unlike online purchases, visiting a store allows customers to feel, see, and experience the textures and arrangements. A flower shop is often more than a retail space—it’s a small emotional sanctuary. If we can understand this emotional motivation, we can create spaces and services that echo those feelings.

Who Is the Target Customer of a Flower Shop?

Who is the most important customer in a flower shop response?

From our own experience working with chain stores and boutique flower shops in the U.S., we’ve seen that the most important customer group is the casual, repeat buyer. These are people who purchase flowers not only for occasions but to bring beauty and emotion into everyday life. They don’t just come on Mother’s Day or anniversaries. They might stop by once a month, even once a week. For long-term business sustainability, these are the customers we want to deeply understand.

What age group buys flowers the most?

The 25-45 age group dominates flower purchases. This segment is financially independent, emotionally expressive, and values aesthetic experiences. Many of them are buying flowers for partners, parents, clients, or for self-care. They respond well to personalized service, fresh design trends, and unique flower types, including preserved flowers, which appeal to their eco-conscious and time-conscious lifestyles.

Which gender buys more flowers?

While women often buy flowers for home decor or as gifts, don’t underestimate male buyers. Around Valentine’s Day, men actually make up the majority of flower buyers. Our data shows that men are more likely to buy premium gift sets, especially preserved flower boxes with a luxurious feel. It's a buying decision rooted in convenience and impact—they want one perfect gift to say it all.

How Do You Attract People to a Flower Shop?

Let’s talk strategy. It’s not just about what you sell, but how you sell it. Here are five practical, proven ways to make your flower shop irresistible:

1. Create an Eye-Catching Window Display That Tells a Story

Your shop window is your first impression—make it count. Think of it as a stage that changes with the seasons, holidays, or even local events. Instead of random bouquets, curate a scene: a romantic dinner setup for Valentine's Day, a cozy home corner for Mother's Day, or a mini wedding altar for bridal season. Use color themes and props to draw people in emotionally. Add small signs with messages like, “Say it with flowers,” or “Everlasting beauty for everlasting love.” That storytelling element draws attention and makes people want to step inside.

2. Add Everlasting Flower Products to Showcase Sustainability

Preserved flowers are one of the best additions a modern flower shop can make. Not everyone wants blooms that fade in three days. Everlasting flowers give customers a lasting emotional gift that can also fit into their home decor. Plus, with growing concern over sustainability, offering preserved options shows customers that you care about the environment. At Sweetie, our customers love pairing preserved roses with reusable packaging or using preserved flower domes for wedding souvenirs.

3. Offer a Flower Subscription With Seasonal Themes

A flower subscription service can turn occasional buyers into regular customers. Think: monthly, bi-weekly, or holiday-focused boxes. Offer personalized options—home decor, desk bouquet, romantic gift—and include a small note or story with each delivery. Give incentives like the 6th delivery free, or early access to new designs. For preserved flower options, you can even create long-lasting theme boxes: "Bloom of the Month," "Zodiac Flowers," or "Self-Love Series."

4. Build an Email and SMS Reminder List for Important Dates

Here’s a simple truth: people forget. Set up a reminder system where customers can opt in to receive gentle nudges before anniversaries, birthdays, Mother’s Day, etc. Keep it short, beautiful, and emotionally driven. For example, a message like: "Still time to surprise her with a rose that lasts forever. We’ve got your back." This tactic drives loyalty and convenience-based repeat business.

5. Host In-Store Experiences or DIY Workshops

Turn your flower shop into a mini event space. Host bouquet-arranging classes, date-night events, or even mindfulness sessions with flowers. It gives customers a reason to linger and share their experience online. Take-home kits or workshops with preserved flowers also make for great giftable products. We've found that customers who attend workshops are three times more likely to become long-term buyers.

How Do You Get People to Buy Flowers?

Getting foot traffic is only half the battle. Once customers are in your shop, you need to guide them toward a purchase. Here are some tactics that work:

Create immersive product stories: Don’t just display a flower box. Frame it as "The 'I Miss You' box" or "The 'New Beginnings' bouquet." Use small placards or digital screens to tell short emotional stories. It helps customers connect with the product emotionally.
Highlight the value of preserved flowers as lasting memories: Many still assume flowers are perishable. Educate them on how preserved flowers maintain color and shape for years. Have testers they can touch. Explain how it’s a one-time investment for long-term joy.
Offer bundle options: Combine flowers with greeting cards, chocolates, or small keepsakes. You can even create ‘occasion kits’ for birthdays or get-well-soon gifts. Customers love convenience and complete experiences.
Establish trust and warmth through personal conversation: Train your staff to ask meaningful questions like, “Who are you gifting this to?” or “What message do you want to express?” That human touch can often lead to higher-value purchases.

Final Thought

At the heart of every flower shop is a story—the stories your customers are trying to tell through the flowers they buy. If you create a space that understands those stories, speaks to their emotions, and offers beautiful, thoughtful products (including preserved ones that last), customers won’t just walk in. They’ll keep coming back.

Want help sourcing everlasting flower products that wow customers? Feel free to reach out to us at sales@sweetie-group.com.